"4 the Love" clothing line teams up with musical genius Maliibu Miitch for a Bronx collaboration
Updated: Mar 22, 2021
The founders of "4 the Love" clothing line
Kendull Isaac & Marquise Craig
The weather is starting to break and the world is starting to go back to what we consider as “normal”. During this pandemic, we have had time to sit and reflect on our lives and figure out what is important to us but for most people, like myself we thrive on enjoying our lives outside even if it’s a walk in the park, going to a movie theater, or being front row at a concert. One thing that I hold close to my heart is supporting my friends in what they do. So when I saw that one of my friends, Kendull Isaac was having a pop-up shop to promote his clothing line “4 the Love” with his business partner Marquise Craig and special guest Maliibu Miitch I didn’t think twice about going. One of my missions is to promote black-owned businesses to pour back into the black community. Being a member of a minority group and an entrepreneur is as difficult as it comes so having the chance to speak with them about all the positive things that they are doing is important to me.
Photo Credit: Stefan Bunbury
How did “4 the Love” clothing line begin?
Kendull Isaac: It started with working with people with disabilities. People kept asking us what do you do this for, that’s where the name came from, it was “4 the Love”. We weren’t getting paid that much but we were getting paid you know like through our souls and through gratitude. I really loved helping people out. Clothes make people feel good. I was one of those people who like to get “fly” so I figured if I can make a way for people to feel good that would be my way in.
What does 4 the Love mean?
Kendull Isaac: “4 the Love” means like
what you are passionate about. Every day that you get up it’s about what you do “4 the Love”. For example, if you get up every day and go to work or take care of your kids, everything should be done with love if you are passionate about it.
Marquise Craig: It means the world to me. Our goal is to spread positivity throughout the country, the world, and the universe. We want to bring peace to the world because there is a lot of bad stuff going on out here. Love goes a long way so “4 the Love” means to be unified as one.
I love seeing you guys become who you are as entrepreneurs, what is one misconception that people have about the entrepreneurship lifestyle?
Kendull Isaac: That’s easy, that anybody can do it. That as soon as you think about something you are going to be rich the next day. People don’t want to go through the tough moments and not having a safety net. Entrepreneurship is really tough.
Marquise Craig: People think it’s easy but it can be challenging. You have to be dedicated, you have to be passionate to do what you want to do to get where you want to go. Your brand means everything. When you push yourself and the brand you’re going to go far.
How important is it for you to see the Bronx in a positive light?
Kendull Isaac: It is very important for me. Before I was a dad I never really saw myself outside of myself. Seeing positive imagery of us is very important in our community. I want people to know that we are good people and that we are human just like everybody else.
Where do you see “4 the Love” clothing line in the future?
Kendull Isaac: I dream at night and I think about all the big corporations and how they don’t come to the hood. They don’t touch the communities. I can turn that all upside down. I want to reach out to all communities that have faces like me.
Marquise Craig: We are taking over the world. “4 the Love” is going to be bigger than the universe.
Photo Credit: Stefan Bunbury
When the public hears your music, what do you hope people get?
Maliibu Miitch: When the public hears my music I want them to get that I’m blunt, unapologetic, and in your face. Everything that I rap about, comes from the heart and what I am going through right now with my family and friends.
Where do you see your music in the next 5 years?
Maliibu Miitch: In the next 5 years, I’m going to speak it into existence; I want to win a Grammy. I want to win a bunch of awards. I need that BET Award and I need that BET Cypher. I hope they bring 106 & Park back so I can take that Number 1 spot.
How can we celebrate or show more positive images of the Bronx?
Maliibu Miitch: Honestly, it’s us that come out of the Bronx. Sometimes we don’t be the positive light but it’s because we had so many negative things against us being in the Bronx. I think sometimes yea we talk about mad gangsta shoot’em up stuff in our music but us coming back we can change that narrative. A lot of us don’t come back, a lot of us be like F the hood, F the Bronx, I’m done with it, for whatever reason. When gentrification hit and they moved in they changed up everything. We get tight but we can’t get mad at anybody but ourselves. We should have fixed it up ourselves. Coming from the hood we know what is involved in the hood. I’m trying to change the Bronx. One day I’m going to run for Mayor. Maliibu Miitch you already know running for Mayor of the Bronx.
March we are celebrating Women’s History Month, who has inspired you in your career?
Maliibu Miitch: It would have to be Rihanna and Nicki Minaj. I love, love, love them and they inspire me so much. I use to hate being skinny when I was little, then Rihanna came out, o wait I have to throw this in, she has a big forehead like me. Little Body and a Big Head, it’s a thing. She gave me life. Seeing women still natural and being okay with their natural state, that’s how I am. I am all about your natural state you feel me. People need to take you how you are. Rihanna let her body mature with her over time. That gave me so much confidence. With Nicki being a female a lot of people don’t understand what it takes being a female rapper. It is difficult because there are guys in the studio session trying to write for you and people trying to pick your beats. People trying to structure your music a way or
Photo Credit: Stefan Bunbury
make you look a way that you are not. You have to be able to stand your ground. If she wanted to change something she physically had to do it herself. I love her to the death because she did what she wanted to do and she moved how she wanted to move. That’s why it’s going to take her longer than the average person but that’s how I feel about myself because I’m not with that clout energy. I have a family to feed. This is a longevity kind of thing for me.
Thank you to the founders of “4 the Love” for taking the time to speak with me. I am looking forward to all the new merchandise that you drop and wish you nothing but success.
To Maliibu Miitch please continue to be who you are because you are inspiring people all around the world.
Follow her on IG: @maliibumiitch and stream her music on all music platforms.
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Until next post… Coach Tay